Politics Makes a Comeback in Business
14/12/2012 Deja un comentario
Prepare for the revenge of politics. For past few decades, the quants, mathematicians, physicists and technologists, their younger brothers, the economists, have been in the ascendant. With their mathematical models and their ability to crunch vast quantities of data, they have shaped the way businesses understand the world, and operate within it. But politics is making a comeback. That was one of persistent themes at an invitation-only high-powered international conference about systemic risk in the financial services convened by the Global Risk Institute in Toronto this week (I was the rapporteur). As one of the bankers put it, if you want to understand the world economic outlook for 2013, and where your company should invest, you can’t just talk to economists anymore: “You need to talk to political scientists”. (source: Chrystia Freeland – NYTimes – 14/12/2012)
I tested that idea with two thinkers (one an economist, the other a political scientist) who make their living helping businesses understand the world. Perhaps not surprisingly, Mr. Ian Bremmer, the political scientist and founder of the Eurasia Group, instantly agreed. “When I started the firm in 1998, I had to convince people about the importance of political science, and I was not always successful,” Mr. Bremmer said. Making that pitch is getting easier, Mr. Bremmer now has some 150 employees and 400 clients around the world. That trend is growing, he believes, he thinks a major driver is the rise of the emerging markets. Mr. Bremmer defines emerging markets as “countries where politics matters at least as much as economic outcomes”; he also points out that over past five years, emerging markets have been responsible for two-thirds of global growth. Put those together and you have a world in which politics matters more.
Bremmer has been betting since 1998, when he started his firm, that businesses should care about politics. Nouriel Roubini has no such professional stake in the issue. Mr. Roubini is an economist par excellence, he shot to international fame as Dr. Doom when his bleak predictions about world economy came horribly true with financial crisis, and his eponymous firm now boasts some 1,100 clients worldwide. Even so, Roubini agrees with Bremmer’s thesis, and takes it one step further. “The emerging markets have emerged, even as the developed markets have submerged,” Mr. Roubini told me. “Politics have become more important for many advanced countries, too”. Drawing on the thinking of the bank chief executives, fund managers and regulators who gathered this week in Toronto, and my conversations with Mr. Bremmer and Mr. Roubini, here are seven reasons that in the coming year politics will matter as much as economic projections for anyone running a business: Europe. This is the prime example of how, as Mr. Roubini puts it, developed markets are “submerging,” or reverting to an emerging-markets-style world in which politics drives almost everything. Mr. Bremmer calls it “Europe’s existential moment,” that is ultimately a matter for politicians; China. The world’s dominant emerging market, and maybe before not too long its dominant economy full stop, also happens to be a communist state in which politics explicitly steers all business and economic decisions; The United States. In Toronto, there was a lot of discussion of fiscal cliff and how it has politicized the U.S. economic outlook, one of the American visitors, a leading financier, devoted most of his presentation on the U.S. economy to the politics of the Beltway; The Global Balance of Power. As Mr. Bremmer put it, “We are living in a time of geopolitical creative destruction. Geopolitics are suddenly in play in a way that for the last half-century they haven’t been”. We are moving from the brief, post-Cold War Pax Americana to a new age of Metternich, and the economic implications are vast, fast changing and hard to figure out.
The Old Economic Tools Don’t Work Anymore. This was the argument of another smart and influential American speaker in Toronto. He believes the world economy operates in 60-year cycles, and that we are entering a new one, which is why old rules no longer apply. Roubini makes a similar point. He argues that the familiar macroeconomic toolkit isn’t working anymore. That means we need to create a new one, an inevitably political process; Return of the Regulators. A dominant theme or, more accurately, lament, in Toronto was that financial regulation is back. That is true, although perhaps both less than the bankers fear and than liberals would like, and it is another reason politics matters; Inequality. Income inequality is rising in most of the world and is being talked about everywhere, from China to Europe to the United States. But both Mr. Bremmer and Mr. Roubini question how real the political response will be, and hence how much true economic impact it will have. “This is an issue that is coming, but it is not there yet,” Mr. Bremmer said. “It is clear in the U.S. we are talking about inequality. It is not clear we will do anything about it”. Now is a tough time to be a political scientist. Academia is suffering from the same fiscal squeeze plaguing all public institutions, and students of the humanities are being hardest hit as education wakes up to the triumph of the quants that business figured out long ago. The irony is that, in the meantime, business is rediscovering politics, don’t drop out of that doctoral program in political science just yet.